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Users will soon have a new feature that allows them to lessen the volume of AI-created videos appearing in their feeds. This move comes as the service revealed that it currently hosts in excess of 1 bn AI videos.

Testing and Rollout

The update is undergoing trials over the following weeks before a widespread launch. This shift comes amid a surge in AI-generated material, fueled by recent AI video creators.

AI Proliferation Online

It has been noted that approximately 10% of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A large amount of this material is classified as low-quality AI content, a label for inferior, bulk-generated content that is typically illogical or bizarre.

“We know from our community that many people enjoy content produced via AI tools, including computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, according to their own preferences,” commented a platform representative.

Scale of AI Content

The platform shared that there are now 1.3bn videos on its app tagged as artificially created. In total, in excess of 100 million media items are added to the app each day, making AI content a limited portion of its overall inventory.

How to Adjust Settings

Viewers will be in a position to reduce or increase the amount of artificial media they see by opening the topic control setting in the platform and selecting the AI content topic. Other topics that currently be adjusted under the setting encompass politics, clothing, beauty, and choreography.

AI Disclosure Rules

TikTok’s guidelines oblige creators to tag lifelike artificially created content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any believable AI video that is not labeled can be deleted under its terms of service.

Furthermore, the platform will henceforth apply an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for spotting artificial media. This step is aimed to help prevent users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

The platform is also launching a $2 million AI literacy fund for experts and institutions to create informative material about ethical AI use. This initiative will support non-profit groups focused on teaching computer science.

Moderation Strategy

The platform has supported its content review process, amid debate over intentions to cut jobs for hundreds of review team members in the United Kingdom. The company is set to eliminate a significant number of roles in its trust and safety division in the UK capital, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.

A company official clarified that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most harmful content prior to it gets reviewed by humans. The platform announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to intervention by its machine learning processes.

It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”