Amorim's Critical Mistake? Challenging Wilcox and the Infallible Executive Tier

Itranspired he could survive losing against Grimsby. He weathered an important European final versus one of the worst Tottenham teams in living memory. He withstood home defeats against domestic rivals, finishing 15th, the tactical inflexibility, undermining the team's best homegrown talent, the 32% win rate, labeling his team the poorest the club has ever seen. Yet, there existed a single opponent against whom Ruben Amorim would not be allowed to engage. If you challenge the sporting director, you had better succeed.

Unfortunately, like many a top-flight right-back during Blackburn Rovers' title-winning campaign, the coach took on Jason Wilcox and appears to have failed. Even the most distracted of readers will notice the paradoxical situation: a manager who often railed his squad for failing in one-on-one duels crumbling in the face of the intense pressure and formidable presence of a the Premier League’s most intimidating football executives.

And frankly, this entire painful saga appears to portray Jason Wilcox in a whole new light. Perhaps it might have been easy, given his nine months in a similar role with the Saints, to view him as merely a functionary within the club's structure: an individual who owed his position largely to his close relationship with ex-colleague a fellow executive rather than any verifiable talent. How wrong we all were. By masterfully outsmarting the club's celebrated head coach, as he outmanoeuvred the unfortunate Dan Ashworth earlier, Jason Wilcox has demonstrated to be among football's true generals: a tactical intellect that United’s mid-table rivals will now be justifiably concerned.

A Tactical Conflict Regarding Formation and Philosophy

To illustrate, it was the director , after being involved in the leadership that appointed the 3-4-3 fundamentalist the coach in the first place, played a key role in trying to persuade Amorim to ditch his beloved 3-4-3. Naturally, these pleas were resisted. However, these judgements hold greater authority when delivered from the mouth with the unimpeachable football pedigree of Jason Wilcox, a veteran of international appearances and a contributor to a championship team decades past.

Maybe eventually he may be persuaded to explain his reasoning to the rest of us. Perhaps at some point questions may arise why Amorim is walking away with full compensation, without any penalty clause activated. The director seldom speaks in public, for excellent reasons. The real thinkers of this sport – individuals such as Jason Wilcox – function at a level beyond our own prosaic understanding. If he ever did speak, most likely we would perceive would be ultrasonic blips and four-dimensional whirring. Desiring an explanation is not quite the same as being prepared to receive.

Sir Jim Ratcliffe allegedly suggested using the winger in a defensive role.
The club's co-owner has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

The Ultimate Power Behind the Throne

But of course, in training our focus on the sporting director we are obscuring the true genius behind the club's current leadership. The director is, in reality, simply carrying out the commands of his ultimate superior Sir Jim Ratcliffe, who privately has made very clear his desire for a back four. It is reported, the owner has also proposed deploying the forward in a wing-back role. Ratcliffe is keen for the club to embrace analytics and analytics. According to ESPN, in an executive meeting early in his investment, he declared that the team's approach to football “shall be determined in this room”.

After all, Sir Jim is an expert in these intricate footballing stuff, leveraging his previous experience in petrochemicals and yachting. Most importantly he remains incredibly rich, and as we all know, the wealthy are the best of us: more perceptive, more wise, strategically brilliant, fundamentally better. Who else would you trust to manage an enlightened programme of cost-cutting, the construction of a modern arena that looks similar to someone’s leftover knitting, the signing of Benjamin Sesko?

The New Football Order: Directors Over Coaches

This represents a shift that is becoming prevalent at the elite levels football. Historically, teams mistakenly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – even footballers. Maybe previously possible for a young, innovative manager with ideas and energy to go into a club and see their vision through to completion. But how many companies have such individuals established? How many large-scale layoffs have they managed? Better by far to invest genuine authority where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with impressive professional resumes. Better by far to decide the tactics by the directors and hire someone who can tailor their offering to suit. If managers were formerly chefs, they have become more akin to Deliveroo drivers: not creating the food, yet finally accountable if it arrives cold or fails to meet standards.

Nowadays, their job has become not about crafting the philosophy and more about selling it: the receptionist on the front desk, the public face of an organisation they have minimal power to influence. A coach at Chelsea leads a team of very young players into Europe and secures domestic cups, and essentially gets sacked for talking. A manager at Celtic finds his reputation ruined while the people who appointed him continue to make errors indefinitely.

A Modern Corporate Football: Accountability Only for the Coaches

And possibly on some microcosmic level this is simply corporate governance at work: the elevation of a gilded overclass who are infallible, whose decisions are always sacrosanct, whose errors can always be resolved by sacking without explanation. Appoint the 3-4-3 coach and then fire them for using too much 3-4-3. Hire the process guy and then discard them for requiring excessive time. And above all be grateful; for the incremental season ticket price rises, for your new summer signings, for the reality that the adults – however well qualified – remain in control.

Christopher Randall
Christopher Randall

A strategic consultant with over 15 years in business development, specializing in scaling startups and digital transformation initiatives.